Shop By Concern

  • Frizz
  • Damage
  • Dullness
  • Dryness
  • Heat Damage
  • Color Treated
View all →
"My hair frizzes the moment it's humid."
"My hair breaks and feels weak."
"My hair looks dull and lifeless."
"My hair feels dry no matter what I use."
"Heat styling has left my hair damaged."
"I want to protect my hair color for longer."

The POWER of 3TENX

Your formula is uniquely yours. We target your goals with multi-benefit ingredients like:

SCIENCE-BACKED

3TENX formulations are clinically tested to ensure proven performance and visible results.

STYLIST APPROVED

Trusted and recommended by over 10,000 salon professionals who rely on 3TENX for consistent, high-performance outcomes.

ITALIAN FORMULATION

Crafted in the same Italian labs that produce Davines and Alfaparf,

AWARD WINNING

Recognised by the industry with prestigious honours, including the Elle Beauty Award, Grazia Indie Beauty Award (2024), and Cosmoprof India Award 2025.

MADE FOR INDIAN HAIR

Specially formulated to tackle Indian hair concerns, including humidity, hard water exposure, and diverse Indian hair types.

PERFORMANCE-DRIVEN RESULTS

True to our tagline, “Results for Real,” 3TENX is committed to delivering effective, targeted solutions for a wide range of hair care needs.

Shop by Category

 No fake promises, all lab tested

83%
Less Frizz
98%
Hydrated
89%
Shiny Hair
Before
After
Before
After

Loved & trusted by Hair
Stylist Worldwide

Behind every great hairstyle is a stylist who truly cares. And behind their craft is 3TENX

Silvia
Naseem
Sneha Jhaveri
Mario Neofytou

In The Press

Who We Are

Why we build 3TENX?

90% of Indian women struggle with the same three concerns: frizz, lack of natural healthy shine, and hair that feels either dry or weighed down. And yet, most products promised everything… but delivered little in real life.

Read Our Story
Read Our Story